Industries
Get your shop found when people search for what you sell
We help small retail shops show up when people search Google or ask AI where to buy something nearby. That means naming the brands and products you carry, showing in-store stock on Google where you can, earning honest reviews, and keeping your store details the same everywhere.
How do shoppers find a local store now?
Often by searching for the product, not the store: “Brooks Ghost wide fit near me”, “where to buy a Weber grill in Boise”, “yarn shop open Sunday”. Google answers with the map pack, product listings from nearby stores and, for some searches, an AI Overview. Other shoppers ask ChatGPT, Gemini or Perplexity, or check a brand’s “where to buy” page. A shop whose website only says “quality footwear” gives none of them anything to match.
- In the top three map results at that spot
- Lower in the results
- Not in the top results
- The business
Why name the brands and products you carry?
Because search engines and AI tools match specific words. “Brooks, Hoka and Saucony running shoes, with gait analysis and fitting in store” matches the searches people actually type. “Running shoes for everyone” doesn’t. Exact brands, models, price ranges and services give Google and AI tools facts they can repeat.
What do you do for a retail shop?
- Category pages (Penn): the brands and models you carry, price ranges, and services such as fitting, repairs or engraving.
- Brand pages where you’re an authorized stockist, confirmed by you in writing.
- Buying guides: “which one is right for you” comparisons with your real prices.
- In-store stock on Google (Lola and Sage): Google Merchant Center’s free local listings can show your in-store products with price and availability, including a “See what’s in store” section when people search your store’s name. It needs a physical store and an inventory feed, often exported from your point-of-sale system.
- Store structured data (Sage), plus product markup with price and availability on any product pages you have.
- Google Business Profile (Lola): categories, products, photos, posts and hours.
- Listings (Juno): Apple Maps, Bing, Yelp, Facebook, Nextdoor and the dealer locators of the brands you carry.
- Reviews within the rules (Lola): ask every customer, offer nothing in return, and reply with specifics.
- AI shopping answers (Ada and Otto): pages that load without JavaScript and let AI crawlers in, so AI tools can read your products, prices and stock, plus monthly checks of questions like “Where can I buy a Weber grill in Boise?”
What do you need from a retail shop?
- The brands you carry, and which ones you’re authorized to sell, in writing.
- Price ranges and services, like fittings, repairs or special orders.
- Your point-of-sale or inventory system, if you want in-store stock on Google.
- Real product and store photos.
- Access by invite to your Google Business Profile, Search Console, Analytics and website.
- Approvals on pages, posts and listings.
How do you measure results for a shop?
- Google Business Profile calls, direction requests and website clicks.
- Clicks on your local product listings, if we set them up.
- Search Console: searches for your brands and products.
- AI answers: who gets named for “where to buy” questions in your area, and whether you’re one of them, over several months.
- “How did you hear about us?” at the register or checkout, if you can ask it.
Frequently asked questions
Can my in-store stock show up on Google?
Yes, if you have a physical store and can supply your inventory. Google Merchant Center’s free local listings can show nearby shoppers what you have in stock and the price. If your website doesn’t list stock, Google offers an option where it hosts the product view for you. We can set it up and check it each month.
Do I need an online store?
No. Plenty of shops sell only in person. A clear website with your brands, services, hours and stock information gives search engines and AI tools what they need to understand you.
Can you say we’re an authorized dealer?
Only if you confirm it in writing, and the brand agrees where that’s needed. Claiming dealer status you don’t have misleads customers and can damage your relationship with the brand.
How do AI tools decide which store to suggest?
Nobody outside those companies knows exactly. They draw on what they can read and trust: your website, Google listings, reviews, brand “where to buy” pages and local articles. We make sure those sources are accurate, specific and consistent.
Do you write product descriptions?
Yes, for the categories and products that matter most to your sales. We use your real prices and the facts you or the brand supply, and we never copy another store’s descriptions.
Free AI Visibility Snapshot
We ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and show you who gets recommended and why.